This comes as cruise lines announce COVID-19 vaccination requirements and governments worldwide reduce travel restrictions on people who are vaccinated. The American Society of Travel Advisors reports 44% of Americans are getting vaccinated so they can travel.
Bookings sometimes surpassing 2019 numbers
'We are seeing our cruise and land vacation bookings increasing every day, sometimes even surpassing 2019 numbers, as a result of a pent-up demand for travel coupled with increased confidence that vaccinated Americans are experiencing,' said Alicia Linden, director marketing for Dream Vacations, CruiseOne and Cruises Inc. 'This marketing and social media campaign celebrates the significant opportunities that vaccines are creating to aid in the return of cruising and traveling.'
Travel advisors with the three brands have access to stickers, magnets, T-shirts, flyers and social media posts. Those who choose to take advantage of these materials are encouraging their friends, family and clients to post photos on social media promoting their post-vaccination vacation using the #HaveVaccineWillTravel or #HaveVaccineWillCruise hashtags.
Driven entirely by agent engagement
What makes this promotion different than others is that while the corporate headquarters team created the assets, the social media campaign is being entirely driven by agent engagement on a voluntary basis.