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adam sachs and barbara muckermann
Barbara Muckermann takes a pinch of salt from Adam Sachs at Friday’s lunch PHOTO: Helen Hutcheon

Adam Sachs sprinkles a little S.A.L.T. Down Under

American journalist Adam Sachs, director of Silversea’s S.A.L.T. (Sea and Land Taste) concept, and Chief Marketing Officer Barbara Muckermann made a whirlwind visit to Australia to spread (pun intended) the word.

After entertaining media, trade partners and repeat passengers in Brisbane, Melbourne and Sydney, Sachs returns to New York on Saturday.

Meanwhile, Muckermann, wife of Silversea CEO Roberto Martinoli, goes on to New Zealand where she will host a function in Auckland next Wednesday.

Highlights of Silver Moon

They highlighted the S.A.L.T. features aboard Silver Moon, which will enter service next August, including the S.A.L.T. Lab where workshops, tastings and hands-on demonstrations will be held, the S.A.L.T. Kitchen which will offer regional dishes and the S.A.L.T. Bar where passengers will be able to try local brews.

Changing cultures

‘Cuisine and cultures change as you sail around the world,’ Sachs, the former editor of the USA’s ‘Saveur’ magazine and a contributor to several major food and travel publications, told the Sydney media.

He said shore excursions will delve into each destination’s ingredients, the communities that grow them, markets and hawker centres that sell them, restaurants that best exemplify them, chefs who cook them and people who write about them.

Media encouraged to cook

The Sydney media lunch had a distinctive Italian flavour, recognising Silversea’s heritage, and journalists were given a gift bag that contained a packet of pasta di semola di grand duro, which must be boiled with a little salt.