Formerly known as NJFPR (Nancy J. Friedman Public Relations), the agency recently was acquired by MMGY Global.
NJF will focus specifically on New York consumer media and is not the only firm working on the Alaska and Half Moon Cay anniversaries.
Holland America's long-time PR agency partner is NewmanPR in Miami, and the company uses Nyhus in Seattle for local 'hometown cruise line' efforts.
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