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Celebrity Cruises campaign hones in on 'FULLness' of the journey

The 'Journey WonderFULL' campaign uses visuals to convey different aspects ot a Celebrity cruises, from seeing new destinations around the world to new ship design, and from culinary experiences to well-being.
Celebrity Cruises is introducing consumers to its relaxed luxury resort at sea offerings in its new global ad campaign.

Last year, the brand’s ad campaign posed the question ‘Isn’t it time?’ and invited viewers on a ‘Journey WonderFULL' as a pandemic-weary world was slowly emerging and returning to travel.

Building on that invitation, Celebrity's new campaign brings to life the FULLness of the journey — one that promises to take viewers where they've never been before, from new destinations around the world to new cruise ship design, and from culinary experiences to well-being.


The visuals 

The campaign uses visuals like watching the sun set from Celebrity Beyond's aptly named Sunset Bar designed by Nate Berkus as a 'Journey BeautiFULL,' while yoga on the resort deck is a 'Journey MindFULL.'

A meal crafted by Michelin-starred chef Daniel Boulud unfolds as 'Journey FlavorFULL.' Exploring the rich culture of a new destination comes alive as 'Journey ColorFULL.'

Celebrity's service is 'Journey ThoughtFULL.'

And the collective experience becomes 'Journey WonderFULL.'

Enriching the way people see the world

'While the words in this campaign are powerful, what it really brings to life is the way we focus on our guests and create an experience that completely enriches the way they see the world,' Celebrity President/CEO Lisa Lutoff-Perlo said. 'And, what better way to see the best places in the world, than on the best places in the world, our Celebrity ships?'

Chief Marketing Officer Michael Scheiner described Celebrity's cruise experience as 'a luxury hotel; it’s Michelin-quality dining, it’s a luxury spa retreat and at the same time, you’re discovering the cultures and histories of multiple countries in one voyage.'

The result, Scheiner said, leaves people 'full of wonder, memories and experiences like no other travel experience. That’s the connection we want to make through this new work.'

The new ad campaign is appearing now on all media channels, including connected TV, digital and social media.