It offers the chance to win a cruise by scanning the giant QR code. The prize is a week in the Caribbean with MSC Cruises.
The LED display stands more than seven stories tall. Through Aug. 20, Dream Vacations' 15-second advertisement will flash up on the Nasdaq digital billboard, rotating every two minutes alongside other advertisers.
18m impressions
Operating for 18 hours a day on weekdays and 20 hours a day on weekends, the billboard is aimed at generating sales leads, enhancing brand awareness by delivering 18m impressions and emphasizing the value of travel advisors.
'We are thrilled to make a splash in the Big Apple with our Times Square digital billboard,' said Alicia Linden, VP consumer and recruitment marketing, Dream Vacations. 'It’s the perfect moment for us because we’re seeing a surge in vacations being booked and the prominent display raises awareness of the incredible value a travel advisor offers.'
'Splash into Cash' sale
In tandem with the billboard, Dream Vacations has a 'Splash into Cash' sale with savings on cruises and other holidays until Aug. 15.
Dream Vacations is part of World Travel Holdings.
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