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Regent, GHA partnership gives new ways to earn/use loyalty dollars

Regent Seven Seas Cruises President Andrea DeMarco with GHA CEO Chris Hartley
Regent Seven Seas Cruises partnered with the Global Hotel Alliance and its loyalty program, GHA Discovery.

This exclusive agreement marks the first time a cruise line has teamed with GHA, the world's largest alliance of independent hotel brands.

24m members

GHA Discovery's 24m members, who have access to 800 hotels, resorts and palaces operated by 40 hotel brands in 100 countries, are rewarded with Discovery dollars ($1 equals D$1).

Now they may earn Discovery dollars by booking a Regent cruise and redeem those benefits at any GHA hotel, resort and palace. GHA Discovery members who reserve a Regent cruise also will be fast-tracked to Titanium status, which provides a number of benefits at GHA properties worldwide.

In addition, GHA members will receive a special welcome gift of champagne and chocolates aboard their cruise.

'Perfect match'

'We are delighted to partner with GHA to bring Regent Seven Seas Cruises’ unrivaled luxury experiences to even more discerning guests around the world,' Regent President Andrea DeMarco said.

GHA CEO Chris Hartley called it 'the perfect match,' adding: 'This strategic partnership will expand our reach, provide more choice and rich new benefits to our customers and, for GHA, it will drive significant enrollments, notably from key markets such as the US, generating incremental revenue to our hotel brands.'

Cruise bookings earn between D$750 and D$2,500

For every Regent cruise booked, GHA Discovery members will earn between D$750 and D$2,500, which may be spent at any GHA hotel or resort worldwide, valid for 12 months.

To mark the launch, members can collect triple rewards of up to D$7,500, redeemable at any participating GHA hotel or resort. The offer is valid for Regent bookings until Sept. 30 and cruises departing by year's end.

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