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debbie fiorino
Debbie Fiorino is responsible for World Travel Holdings’ B2B brands, Dream Vacations, CruiseOne and Cruises Inc., as well as its owned ‘house brands’ that include CruisesOnly and Cruises.com, among many others

World Travel Holdings’ Fiorino is godmother of AmaSiena

Debbie Fiorino, SVP and COO of Owned Brands for World Travel Holdings, will serve as godmother for AmaWaterways’ new 2020 vessel, AmaSiena.

The 156-passenger AmaSiena is set to cruise the Rhine, Moselle and Main rivers starting July 22. Fiorino will perform the naming honors during festivities planned for mid-August.

Shared values

‘Debbie is renowned for her innovation, culture of caring and inspirational spirit, which are all shared values of AmaWaterways. We can’t wait to celebrate the launch of our 24th ship with her,’ said Kristin Karst, EVP and co-founder of AmaWaterways.

Fiorino is responsible for World Travel Holdings’ B2B brands, Dream Vacations, CruiseOne and Cruises Inc., as well as its owned ‘house brands’ that include CruisesOnly and Cruises.com, among many others. With nearly 30 years of experience in business and leadership, and more than 15 years in the travel industry, Fiorino has played a key leadership role in driving strategic growth for the company.

‘AmaWaterways has been such an innovative leader in the river cruise segment and a true champion of the important role that travel advisors play. I am extremely excited to stand alongside them to officially welcome AmaSiena as their newest addition to the fleet,’ Fiorino said.

Sister of AmaMora, AmaLea, AmaKristina

Sister of AmaMora (2019), AmaLea (2018) and AmaKristina (2017), AmaSiena will feature 78 staterooms, most with AmaWaterways’ signature twin balconies, which offer panoramic views from both a French and step-out balcony. Many staterooms are connecting, ideal for multigenerational families.

Public rooms include a Main Lounge, where tapas will be served throughout the day, a Main Restaurant and The Chef’s Table. Other features are a sun deck walking track, heated pool with a swim-up bar, fitness room, dedicated wellness host who guides group fitness offerings, massage and salon services and a complimentary fleet of bicycles.

AmaSiena will sail a variety of seven-, 10- and 11-night itineraries. As part of AmaWaterways’ 2020 Loyalty Appreciation Cruises, special offers and loyalty appreciation events are planned for AmaSiena's Nov. 4, 2020 cruise, on the new ‘Rhine & Moselle Splendors’ itinerary.