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Celestyal appoints Anna Gregori to a new position, VP brand & customer journey

Anna Gregori will focus on building Celestyal's global brand
Celestyal Cruises is expanding its senior team with the appointment of Anna Gregori to the new position of VP brand & customer journey.

Gregori brings a wealth of experience to her new role having previously headed global commercial transformation and marketing teams at Virgin Atlantic Airways. More recently she worked as a partner at several consultancies and communications agencies.

In this newly created position, Gregori will be UK based and report to Lee Haslett, Celestyal’s COO. Her primary focus will be on building the global brand, leading the teams to build an optimal brand and product portfolio.

Brand experience

Haslett commented: ‘I am delighted to welcome Anna to Celestyal and am confident that her vast experience, expertise and creativity will prove invaluable in helping us build a connected strategy and stronger brand experience as we head towards the highly anticipated launch of Celestyal Journey.’

Gregori added: 'I’m thrilled to be returning to the travel industry and joining Celestyal at such an exciting and pivotal time.’