She will lead the development of the media activation strategy for paid and owned media for Disney Experiences businesses domestically.
Disney Experiences spans an array of areas including Disney Cruise Line, Adventures by Disney, Disney Vacation Club, National Geographic Expeditions, theme parks and consumer products.
Most recently with Virgin Voyages
Ruiz most recently served as chief growth officer at Virgin Voyages.
Before that, she held senior commercial and marketing positions at American Queen Voyages, Norwegian Cruise Line Holdings and Carnival Cruise Line.
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