She'll be responsible for strategic and tactical marketing, continuing to cultivate strong relationships with travel partners and develop a customized approach to guest communications and lead generation.
Maguire succeeds Janet Bava, former chief marketing officer, who became chief commercial officer at Windstar Cruises.
Led integrated marketing
Maguire previously led AmaWaterways' integrated marketing team. As senior director, she was responsible for the personalization and optimization of travel advisor and guest communications across all digital channels, including email, website, mobile app and social media.
'Michal has done a tremendous job over the past four years,' said Rudi Schreiner, co-founder and president of AmaWaterways, who credited her 'creativity, vision and expertise in multi-channel marketing.'
Booming sales
Schreiner continued: 'Our sales for 2023 and 2024 are booming and we are confident that under Michal’s leadership of the marketing team, we will continue to grow and diversify our markets, providing our valued travel advisor partners with the industry-leading marketing tools necessary to capture the growing demand for personalized vacation experiences.'
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