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‘Mini CFO’ version of Shaquille O’Neal promotes Carnival's short cruises

Seeing double? Shaquille O'Neal and 'Mini CFO'
Known for his larger-than-life personality as Carnival Cruise Line’s Chief Fun Officer (CFO), Shaquille O’Neal now has a tiny sidekick, 'Mini CFO.'

He makes his debut in a new digital marketing campaign to promote Carnival's short cruises.

Three- to five-day voyages

Through a series of engaging videos and digital media, the NBA Hall of Famer and his pocket-sized counterpart playfully highlight the convenience and affordability of three- to five-day voyages.

'Cruising is the best vacation around and Team Carnival is hard at work getting ready to sail again when the time is right. And my new pint-sized sidekick is the perfect way to let everyone know all the fun they can have on a Carnival cruise,' O’Neal said.

Short-cruise leader

Carnival is the leader in short cruises, with departures from homeports along the US East and West Coasts and the Gulf of Mexico. Roughly half the fleet operates short itineraries that visit destinations in the Bahamas and Mexico, including private destinations Half Moon Cay and Princess Cays. 

Here is one of the 15-second online videos:

The 'Mini CFO' campaign launched today across digital, social, CRM and trade, including the travel advisor site,

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