Coleman, a 24-year HAL veteran, will oversee strategic accounts, national accounts, charter and incentives and field sales. He'll report to Beth Bodensteiner, chief commercial officer.
Sutter is leaving the company to pursue a career in people and culture outside of the cruise industry. She had held her current position since December 2020.
Deep well of sales talent
'For more than two decades Rob has been an essential member of Holland America Line’s sales team with a proven record of success that continues to strengthen the department,' Bodensteiner said. 'We thank Michelle for making a positive impact within our company and among the travel advisor community during her time with us. We are fortunate to have a deep well of talent among our sales team, and Rob will seamlessly transition in his new role.'
Moves up from VP charter, incentive and series partnerships
Coleman most recently was VP charter, incentive and series partnerships where he built and nurtured alliances with charterers, incentive groups and a large portfolio of series operators and wholesalers. In his prior role as director, charter and incentive sales, he applied his knowledge in finance, operations and sales to expand the charter portfolio to be one of the largest in the industry.
'Our travel partners play a vital role in the success of Holland America Line,' Coleman said. 'I look forward to continuing to build our trade partnerships, showcase our genuine gratitude for their contributions and work with our incredibly talented sales team.'
Coleman joined HAL in 1999 as an inside sales representative and has consistently taken on new positions of increasing responsibility.
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