Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

New Barcelona Port departments focus on innovation and marketing

Carla Salvadó will head one of the new departments, Commercial and Marketing
The Barcelona Port Authority (APB) created two new departments, one overseeing innovation and strategy and the other, commercial and marketing.

The Department of Innovation and Business Strategy, headed jointly by Santiago García-Milá and Emma Cobos, will be responsible for coordinating APB's IV Strategic Plan 2021-2025, which rests on three pillars: sustainability and the environment, social aspects and the economy, incorporating innovation and digitalization as strategic vectors.

The department, reporting jointly to the offices of APB Chairman Mercé Conesa and Director General José Alberto Carbonell, will be responsible for carrying out innovative projects within the vision of APB to the year 2040.

Commercial and marketing

The Commercial and Marketing Department will be led by Carla Salvadó, who rejoined APB late last year. She reports to Carbonell. This department is responsible for defining and developing APB's marketing activity, with the mission of overseeing the orientation of services to the port's various customers and carrying out quantitative and qualitative analysis and market research.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
MS Seatrade 2D 334
Secure your place at Seatrade Cruise Med 2022!

14 - 15 September 2022, Trade Fair and Congress Center of Málaga

Registration for Seatrade Cruise Med 2022 is open!

Join us to discover the cruise market in the Mediterranean and its adjoining seas. Take a look at the event agenda at a glance and see what we have in store for you at this year's event. 

Hosted by the Port of Málaga, Málaga City Council, Costa del Sol and Andalucía, come together with fellow high-level international professionals from every sector to source new solutions, build profitable partnerships and expand your cruise network.

MS Seatrade 2D 334