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Behind-the-scenes look at the making of Atlas brand video

PHOTO: JEREMY POPE CRUISE_Ashley_Tamar_Photo_credit_Jeremy_Pope.jpg
Grammy-nominated Ashley Tamara puts her own spin on a classic song for the 'At Last ... Atlas" campaign
Following the release of Atlas Ocean Voyages' 'At Last ... Atlas' campaign, the company shared a look at the making of the centerpiece video.

The video features insights from Grammy-nominated singer/songwriter Ashley Támar, Atlas President Alberto Aliberti and VP Sales and Trade Partnerships Brandon Townsley.

'At last, it's time to return [to cruising], return with something new,' Aliberti said.


Feedback from travel advisors indicates the video clearly communicates how Atlas is different, according to Townsley, adding: 'It's a big a-ha moment in the evolution of our brand. The "At Last ... Atlas" campaign is another tool to help travel advisors sell.'