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Gwyneth Paltrow’s goop is going to sea on Celebrity Apex

Celebrity Apex.jpg
Celebrity Apex is a wellness retreat in its own right, according to Celebrity Cruises' CMO Peter Giorgi
Gwyneth Paltrow’s lifestyle brand goop is creating its first at-sea experience, set for the new Celebrity Apex on its Aug. 26 cruise.

Paltrow and goop’s chief content officer, Elise Loehnen, will join the 11-night wellness cruise through the Mediterranean on Aug. 30 to host a special experience for goop retreat-goers.

A conversation with Paltrow and expert-led small-group sessions

During the goop experience, participants will have the opportunity to meet Paltrow, Loehnen and their ‘healers.’ There will be an opening conversation between Paltrow and Loehnen, followed by three smaller group sessions led by experts (one for the body, one for the mind one for the soul) and a closing keynote chat.

Surprises and perks

Surprises and perks are promised throughout the sailing by goop and Celebrity Cruises. Also, goop’s food editor will help curate special menu items for the cruise.

Goop said retreat-goers will get tools to deal with issues such as pushing past a block in a relationship, reconnecting with their body or quieting their inner critic, or find purpose, joy or time to de-stress.

‘We’ve had massive success with In goop Health, our wellness summit that translates goop’s content into a tangible, high-touch experience. This partnership with Celebrity Cruises allows us to bring goop to new audiences and to meet readers where they are,’ said Paltrow, CEO and founder of goop.

Celebrity’s Edge-series ships and Celebrity Apex have been designed to bring the outside in, making the ship a wellness retreat in its own right, according to Peter Giorgi, VP and chief marketing officer of Celebrity Cruises.

$750 for guests booking suites

Goop at sea tickets are available for $750 to passengers who book suite-class accommodations on Celebrity Apex’s Mediterranean sailing departing Aug. 26 from Barcelona. Space is limited.