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Sail the Ocean Blue pop-up shop.jpg PHOTO: STARBOARD CRUISE SERVICES
A new pop-up shop concept offers a rotating collection of products around a theme. The first, Sail the Ocean Blue, features different shades of blues across a variety of categories

Celebrity Silhouette offers new retail in partnership with Starboard

Starboard Cruise Services introduced innovative retail offerings on Celebrity Silhouette as part of The Celebrity Revolution.

Celebrity Silhouette is the fourth ship to be transformed in Celebrity Cruises’ $500m investment in ship-wide upgrades that will continue across the fleet through 2023.

With almost 6,500 square feet of retail space, the newly reimagined Celebrity Silhouette’s retail highlights include brands debuting on Celebrity for the first time and new concepts supporting the line’s immersive destination experiences.

This continues a 14-year partnership with Celebrity, noted Lisa Bauer, president and CEO, Starboard.

Sustainable fashion, pop-up experiences

‘The Celebrity Revolution presented an opportunity to mark a real sea change in our on-board offerings,’ said Brian Abel, SVP hotel operations, Celebrity. ‘We wanted an enhanced focus on sustainable fashion and merchandising, unique pop-up experiences and even more first-at-sea offerings with brands that exemplify our modern luxury positioning. In collaboration with Starboard, we have accomplished this and more.’

Specially curated destination shop

Travelers can take home memories of their journey from the specially curated destination shop, Point B. Created exclusively for Celebrity, Point B marks its unveiling on Celebrity Silhouette. The ship’s destinations are represented through apparel, handbags and fashion jewelry from brands authentic to the regions visited.

For the Caribbean sailing season, travelers will find modern fashion jewelry from Tagua, Marcela Cofre home deco; and Porto Marino handmade bags. Point B will rotate its offerings according to the itinerary.

First on Celebrity

Luxury vintage brand What Goes Around Comes Around, offers Celebrity passengers the opportunity to choose from a curated selection of sought-after designers, including Louis Vuitton, Chanel and Gucci handbags, along with, a first for the line, Chanel jewelry and Hermès scarves.

Lemlem, an artisan-driven brand founded by supermodel Liya Kebede, offers a collection of resort wear, shoes and handbags made entirely in Africa. Lemlem also makes its Celebrity debut on Silhouette.

Other Celebrity firsts include Tarbay, a collection from Venezuela that features handcrafted fine jewelry, along with Tao Company Jewelry by Vanessa Arcila, known for raw emeralds and pre-Columbian designs.  

Pop-up shop

Celebrity Silhouette’s new pop-up shop concept offers a rotating collection of products around an engaging theme. Sail the Ocean Blue, the first shop, is inspired by the ocean and features different shades of blues across a variety of categories, including accessories, handbags and apparel. The theme will change every three months.

Following its drydock, Celebrity Silhouette will operate in the Caribbean, Mediterranean and South America.

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