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Ambassador Cruise Line showcases Ambience in Australasia

Dean Brazier, left, with Head of Operations Bob McGowan, who came to Sydney from head office in Essex for Ambience’s Australia arrival
Ambassador Cruise Line hosted travel partners when the British company’s 1,400-passenger flagship Ambience arrived in Sydney Saturday during her inaugural 120-night world cruise.

Dean Brazier, head of sales and marketing Australia and New Zealand, also entertained New Zealand trade representatives in Auckland before the ship’s arrival in Australia and will follow up with more walk-arounds and luncheons in Melbourne (February 26), Adelaide (February 28) and Fremantle (March 3) before Ambience heads off to Asia, South Africa, Brazil, Morocco and Portugal ahead of returning to London Tilbury on May 5.

UK cruises popular with Australians

Brazier said the company’s round cruises from London Tilbury through the British Isles are very popular with Australians visiting the UK and surveys of past passengers have been overwhelming.

He said nine in 10 said they will definitely cruise with Ambassador Cruise line again. 

Pricing in Australian dollars to come

He said that, while fares are currently priced in British pounds sterling, they will be available in Australian dollars in the future.

Ambassador Cruise Line’s 2025-26 sailings will be released next month.

Company background

The line was founded in 2021 by Christian Verhounig, former CEO of Cruise & Maritime Voyages that went into administration in 2020, with the purchase of Ambience, the former Princess Cruises’ Regal Princess, christened by Margaret Thatcher (later Baroness Thatcher) in New York in 1991.

She later joined the P&O Cruises Australia fleet as Pacific Dawn.

Verhounig bought AIDAmira from AIDA Cruises and after an extensive refit she entered service in 2023, as the second ship in the Ambassador Cruse Line fleet.