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High-level executive changes at Norwegian Cruise Line

From left, Isis Ruiz, David Herrera and Christine Da Silva
David Herrera was appointed chief consumer sales and marketing officer at Norwegian Cruise Line, while CMO Isis Ruiz is leaving and Christine Da Silva was promoted to SVP.

Herrera was SVP finance, strategy and corporate development, after earlier serving as president of Norwegian Cruise Line Holdings China in Shanghai.

Ruiz thanked for 'significant contributions'

Ruiz has been with NCL for more than a decade and 'made significant contributions to our business for which we are very grateful,' a company spokesperson said, adding: 'We wish her continued success as she pursues opportunities outside of our organization.'

For the past two years, Ruiz served as SVP and chief marketing officer, following a stint as SVP international marketing and public relations and several other marketing roles.

Da Silva sdds responsibility

Da Silva was promoted to SVP branding and communications from VP communications and events. She joined NCL as VP public relations in 2018.

The spokesperson said Da Silva and Herrera will work together to optimize marketing and communications functions as NCL's ships continue to resume passenger operations and the new Norwegian Prima class of ships debuts.