De Monchy said this will support the hugely successful ‘100% Pure New Zealand’ slogan which has been running for more than two decades.
The new campaign will focus on Australia, China and the United States.
NZ’s importance to Princess
Stuart Allison, Princess Cruises’ SVP APAC, UK & Europe, said demand for New Zealand is greater than ever.
‘It’s as high as it was pre-pandemic,’ Allison said.
He said visits to Fiordland are ‘absolutely critical’ to Princess’ New Zealand itineraries.
Viking’s two ships
Viking’s SVP Fleet Operations Matt Grimes said his company pulls out of ports that don’t perform. Grimes said in New Zealand’s case it is putting two ships into the 2022-23 season.
‘The air journey is putting people off travel at the moment,’ he said, ‘but by the time the ships arrive for the coming season, air travel will have improved.’
MOU
Joel Katz, MD Australasia of the Cruise Lines International Association, who spoke about the worldwide focus on science-backed health measures that have underpinned cruising’s resumption, said a memorandum of understanding has been renewed with the New Zealand Cruise Association.
Katz said the original MOU was signed in 2017 to work cooperatively to strengthen and support the development and growth of the New Zealand cruise industry.
NZCA CEO Kevin O’Sullivan said the revitalised MOU gives the association access to the global resources that CLIA is able to provide.
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